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Calla Rouce Formal Boutique

""What Is Important In A Dress Is The Woman That Is Wearing It" ~ Yves Saint-Laurent"

About Us

Calla Rouce Formal Boutique, located in Madison, AL, is your destination for stunning formal wear across Alabama and Tennessee. We specialize in elegant dresses for proms, homecomings, galas, military balls, and other special occasions. Our curated collection features a wide range of styles, colors, and sizes to help every client find the perfect look that reflects their unique personality. With a focus on exceptional service and attention to detail, our boutique ensures a luxurious shopping experience from start to finish. Whether you're searching for a show-stopping gown or timeless elegance, Calla Rouce Formal Boutique is where unforgettable moments begin. Visit us today and discover your dream dress!

Areas Served

Madison County, AL | Limestone County, AL | Lincoln County, TN | Madison, AL | Athens, AL | Huntsville, AL | Decatur, AL | Hazel Green, AL

What We Offer

Our Specialties include:

Our Services include:

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Testimonials

On 7/16/2025 Alison Carvalho had this to say:
*SALE ALERT*!! I absolutely love this locally owned formal dress shop! I recently bought 3 dresses (1 for a wedding, 1 for an event, and 1 because I fell in love with it!) and the sale they have going on right now made it completely worth it! The selection of patterns, fabrics, and styles definitely appeal to all ages (even those of us who’s prom is 20 years past!) and I highly recommend them if you’re looking for New Year’s sparkle, Mother of the Bride, as well as prom! 😍

On 1/7/2025 Candi Cristan had this to say:
Great prom dress boutique and the ladies were so helpful! Y’all go to Calla Rouce, you won’t be disappointed!! 🩷

On 12/17/2024 Kim Whitworth Shirkness had this to say:
Beautiful dresses that you won’t see every where you go. Excellent customer service. Definitely recommend

On 11/22/2024 Dawn Gentry had this to say:
Amazing place! Ava was such a help with everything! Left with an amazing dress!

On 11/22/2024 Alison Carvalho had this to say:
*SALE ALERT*!! I absolutely love this locally owned formal dress shop! I recently bought 3 dresses (1 for a wedding, 1 for an event, and 1 because I fell in love with it!) and the sale they have going on right now made it completely worth it! The selection of patterns, fabrics, and styles definitely appeal to all ages (even those of us whose prom is 20 years past!) and I highly recommend them if you’re looking for New Year’s sparkle, Mother of the Bride, as well as prom! Go now while they are all on sale!!! PS- the purple one is still available for $50!!!! 😍

Contact Us

Calla Rouce Formal Boutique
2018 2nd Ave NW Cullman, AL 35058
Phone: (256) 841-1559
Email: Ashley.pilgrim@callarouce.com

Where To Find Us

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Payment Types Accepted

American Express, Cash, Debit Cards, Discover, MasterCard, Visa

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: Closed
Tuesday: 2:00 PM - 6:00 PM
Wednesday: 2:00 PM - 6:00 PM
Thursday: 2:00 PM - 6:00 PM
Friday: 2:00 PM - 6:00 PM
Saturday: 10:00 AM - 4:00 PM
Sunday: Closed

News

On 10/23/2025 this was posted:
🎨✨ Discover the world of Fashion Design with the perfect fit for every occasion! Whether you're prepping for prom or homecoming, or need a stunning formal dress for a special event, we've got you covered. 👗

Our skilled team specializes in tailoring and alterations, ensuring your prom dresses, homecoming dresses, and formal dresses fit like a dream. From elegant evening gowns to chic cocktail dresses, we transform your fashion visions into reality. 💃

Visit us today and find the dress that highlights your unique style! #Alterations #PromDresses #HomecomingDresses #FormalDresses #Dresses #StyleYourWay
Expires 10/31/2025

FAQ

Can you ship a dress?
Absolutely! We provide shipping services for all items in our inventory. Expect your order to arrive in less than a week
Do I need an appointment to shop for dresses?
No appointment is needed to browse our collection; walk-ins are always welcome. However, for personalized service with a stylist, we recommend booking an appointment.
What sizes do you carry?
We carry a large range of sizes, 00-26!
Can dresses be altered in-store?
While we don't provide in-store alteration services, there is a tailor conveniently located just five minutes away to handle any customization needs you may have.
Do you accept returns?
We have a no-return policy on all our inventory, ensuring you select the perfect fit and style before making your purchase.

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